If the last two years of politics have shown us anything, the desire for change is as high as it has been. To win over the hearts and minds of consumers, forward-thinking businesses need to take a leaf from the progressive resurgence and offer a bold, hopeful and attainable vision of the future.

The main aim of the Sustainable Development Goals, due in 2030, is to “free the human race from the tyranny of poverty and want and to heal and secure our planet”. The election of Donald Trump, and the general political atmosphere that has emerged show that at the moment, we are moving in the opposite direction.