Global Reach, National Impact: measuring the soft power impact of the BBC World Service to the UK

Giles Winn

This report is the first attempt to assess an individual UK institution for its contribution to national soft power – and the clearest picture yet of why the BBC World Service matters more than ever.

Read blog: https://www.prosperity-global.org/post/global-reach-national-impact-measuring-the-soft-power-impact-of-the-bbc-world-service-to-the-uk

UKInstitute for Global ProsperityComment